Like Canola oil--

Hydrogenation is the process that turns oil, in the case of Crisco, Cottonseed Oil, into that white, lard-like substance. The science of Hydrogenation science was actually developed by Proctor and Gamble to turn oil into a solid fat material that could be used to make soap--it then occurred to someone that it looked like lard, so why not use it as lard? The promotion was s "a healthier alternative to cooking with animal fats. . . and more economical than butter."

The catch though, was that hydrogenated fats(including the now well known Trans Fats) turned out to me incredibly unhealthy, though it took us more than fifty years to figure it out--