I agree with much of what you say Ard but a good manager can make a difference. Ranieri didn't do much with Abramovich's money. It was when Mourinho came to Chelsea that we saw a difference. I think Steve Coppell will keep Reading up and he looks like he is building for the future with a young team. Sunderland are a big club and they have the resources to spend money to bring in some premiership quality. I think Keane has/will spend wisely.