I was thinking recently about a jingle that I heard in the early Seventies in Ithaca New York. It was a radio ad for a wine called Allegria (sp?) It went something like this:

It's one-oh-three
in Tennessee
L. A. is really feelin' the heat!
It's one-oh-four
in Baltimore
and they're fryin' eggs in the street!
You turn on the T. V. station
and the weather man says
"Guess what!"
It's only 99
near the county line
but it looks like it's gonna get hot!
So you pour yourself
some Allegria
the wine you drink
over the rocks
and sit by the pool
feelin' mighty cool
from your head down to your socks.

This jingle took the campus community at Cornell by storm (the product itself may also have been popular, I wouldn't know.) But then, someone pointed out that the product was imported from Portugal, which at the time had colonies in Angola and Mozambique. Campus opinion almost immediately turned against it. There was a follow up radio ad campaign, but it died away quickly and the product was never heard of again.

Don