Robbie - welcome to Mudcat!
You'll have seen my PM by the time you read this.
Thanks for taking my dissection of the EDFSS aims seriously enough to reply to it - a very revealing and inspiring post, and it's encouraging to know that there are people with real commercial management experience shaking things up there.

I consequently feel better disposed to supporting the society financially - it looks as if it might be getting spent sensibly!

As Robbie asked, I've sent an offer of practical help and list of possibly useful skills. I hope others are doing the same.

Anahata