We started a folk concert series in Richmond, Virginia that seems to be thriving - attendance is growing and our problem now is that if it continues we could outgrow the parking area of our venue. We started off in a small coffeeshop and the audience varied between 12 to a maximum of 45, which was all the venue could handle. We lost that venue and moved to a local synagogue, who offered us the space at a very modest fee. Now we usually get around 80 or more. It all seems to be down to word of mouth. Friends tell friends. We do take advantage of all the free publicity we can get in the local papers. All the acts we have ended up booking have been quite good, and that has helped. We haven't had any really big names - the best known would have been Jim Malcolm (ex lead singer of Old Blind Dogs)- still that would hardly be a household name around here! The concerts are once a month, and we provide coffee, tea and cookies (asking for a $1.00 donation). Our ticket prices are usually $10.00 in advance, and $12.00 at the door. At this point we have an e-mail list of around 200 people. We try to make it a "community" type experience - we greet our regular attendees by name and welcome newcomers. I think the key is that it just takes time to build up. I hope our success continues!