I have piles of largely unsolicited, unplayed stuff.
If an mp3 from John Blanks turns up it might get played, eventually.
Les Villan, as a club organiser, operates his booking policy, presumably, in a similar fashion.
It's entirely counter-productive for a gang of mates of a hitherto unknown (to me) artist to leap up and down shrieking 'you've got to hear xxx who is miles better than . . .'
That's how many CDs end up as bird scarers among the runner beans.