Bottled real ales tend to be sold in pint-sized bottles, so they pretty much have to be poured into a glass, while the more fashionable bottled lagers and alcopops come in bottles about half that size. However, I noticed recently (at the party after the Watersons do at the RAH, actually) that they are now selling Speckled Hen in the smaller, slimmer bottles usually associated with lager - and that there were several younger people in the room drinking real ale from the bottle!

It's a good marketing idea, I have to say - though I haven't seen those bottles outside London yet, and wonder whether it's something that's being trialled there.