Folkiedave, as my post says it was an article in The Musicians Union mag on the new folk revival that stated that the Waterson/Carthy etceteras employed a modern PR company.Does it do any good? Certainly seems to, judging by the amount of press space they get. And it isn't talent that gets column inches in non folk mags etc, it's a good PR company.
I know,....been there in my past.