János Kádár, the Hungarian socialist politician, once remarked how glad he was that he had been born in the working class because this enabled him to recognise what self-seeking philistines many of them can be.

This emphasises that it is not just a recent global capitalistic development but that these noble 'sons of toil' can be and are seduced readily by 'bread and circuses', and away from their indigenous culture.

Anahata's right. It's not that they don't like it but that it is not in the interests of the economy for them to do so and they are, quite easily unfortunately, persuaded otherwise. It is our role to reverse this.