They represent all that is vacuous and debilitating about celebrity culture. Because of them thousands of youngsters are growing up thinking all you have to be is pretty (female) a sportsman(male) and the world is your oyster. So why bother with education? It's for nerds and failures.
"Give me money, that's what I want".
As to a culture, judge it by its heroes and heroines.And the people who buy the mags and papers with the vacuous pair on the cover.