Well after having searched my soul, re-examined my motives and purged my bladder, it seems that I have probably been unnecessarily harsh on Mr. & Mrs B.
I think exceptional sportsmen & women should be celebrated, (not idolised), and it seems that he has been exceptional.
It is the system within which they must necessarily work that arouses my ire.
It uses them, they use it, It becomes part of them, they become part of it, I buy the monogrammed toilet rolls, the profits go to the corporate shareholders,
my in-bred nextdoor neighbours.
Something is very wrong, and the Beckhams, innocuous though they may be, are contractually obliged to be the public face of it for the immediate future at least, and I guess we're all stuck with that.