This is an example of enterprise and how to make a success of things.

http://www.beertoday.co.uk/pubs300307b.htm

This pub is not in your posh high cost property area of Lincoln. In fact it is in a cheap property old terraced area of Lincoln.
I went there recently after the smoking ban. It is a shining example of how to do it.

They have even introduced a well stocked book swap scheme. Its great to see people reading books whilst they sup.
In fact I would say that the landlords have thought a lot about how to make a pub workand have thought about how to get joe public in.