The Mudcat Café TM
Thread #103876 Message #2120836
Posted By: beardedbruce
07-Aug-07 - 11:11 AM
Thread Name: BS: Truth, Justice, and the Brand name...
Subject: BS: Truth, Justice, and the Brand name...
Lovin' it: McBranding hooks preschoolers, study finds
By Julie Steenhuysen Mon Aug 6, 4:05 PM ET
CHICAGO (Reuters) - Preschoolers preferred the taste of burgers and fries when they came in McDonald's wrappers over the same food in plain wrapping, U.S. researchers said, suggesting fast-food marketing reaches the very young.
"Overwhelmingly, kids chose the one that they perceived was from McDonald's," said obesity prevention expert Dr. Thomas Robinson of the Stanford University School of Medicine, whose work appears in the Archives of Pediatrics & Adolescent Medicine.