The point was that the ones IN THE McD's WRAPPER were preferred- even when the SAME ones were presented in a plain wrapper.

"They were offered five pairs of foods and asked if they tasted the same or to point to the one that tasted better.

The food -- taken from the same order -- was wrapped in either McDonald's packaging or unbranded packages in the same color and style.

In about 60 percent of the tastings, the kids preferred food in the McDonald's wrapper.

"They actually thought the food tasted better," Robinson said in a telephone interview."

""Even for baby carrots, kids said the carrots they thought were from McDonald's tasted better," Robinson said.

The same was true of milk."