I understand that, bruce. My question is what brand was the food? If it was MacDonald's to begin with, flavor recognition plays into it.


In the 60s there was a lot done with the color of food affecting flavor. It was an attempt to find a way to help people lose weight by making food unattractive. The purple mashed potatoes stuck in my mind. The color of the food affected the flavor in peoples' minds.

So is it brand identification or is it the mind fulfilling expectations? Maybe it really did taste better to some.