No-one seems to bother to say that the Haunigan video (sorry, I can't do the proper transliteration of the Gaelic) is available from Hobgoblin and they have a website I am sure (which means I'm not) you can order from.Actually I did not find his tape helpful, partly because the copy I got was such a really awful copy it was very hard to hear and the picture was bad too.
To help find the "swing" to start with, try a much longer beater than Alison recommends - sort of keeps the wrist rolling easier. WOrks for me and I can't play the damn thing.
ALso push the skin from behind with your left hand to make a bump. It helps get the bounce of the beater off the front face. ANd it's the start of the way the clever players get all those different sounds by left hand movements.