Nestle recently put out a TV ad, showing three young people—2 girls and a guy—standing beside an ice cream cooler in a convenience store. They are all comparing stupidly and loudly which Netsle brand ice cream treat they are craving. I forget what each of the girls were "dreaming" about (Just buy the damn thing! You're right there!) but the guy wants a Drumstick. Apparently they can't see the Nestle Ice Cream fairie hovering over the cooler, magically changing the entire contents of the freezer to reflect the loudly voiced preference of whoever is speaking at the time (like teens speak one at a time). After changing the ice cream freezer 3 times and the guy stating that he STILL feels like a Drumstick, the exasperated magical ice cream fairy (hey, it's a tough job) changes the guy into a giant talking Drumstick. Whereupon the two girls lunge forward and bury their faces in his walnut encrusted "head".

When the commercial first aired, the talking ice cream cone guy laughed and cautioned them, "Girls! Girls! Easy on the nuts!"

They have since changed it in the last couple of weeks to "Whoa! Careful!"

Now where they just bold in the beginning, know how it would be received and hoping for some notoriety, or were they really that clueless? I believe the former.