Some ads seemed designed simply to confuse us. Guinness ran an ad a few years back that showed all these supposedly 'real' people (as opposed to actors) falling aorund the place laughing. There they were, laughing their heads off in Ballymun, falling backwards off walls at whatever had them in such a state of mirth. Perhaps the very ad they were asked to appear in? The price of a pint of Guinness? We were left mystified as not a word was spoken. I wondered if perhaps Guinness was trying to tell us that drinking their product turns its patrons into village idiots.

(I hope I got all the grammar right in that one!!)

Or what about that famous marekting phrase 'up to' as in "prolong your life by up to 1,000 years by using our product". Meaningless of course as 'up to' begins at zero.