The Mudcat Café TM
Thread #104248   Message #2135233
Posted By: GUEST,leeneia
28-Aug-07 - 09:52 AM
Thread Name: BS: What are the absolutes of good writing?
Subject: RE: BS: What are the absolutes of good writing?
Little Hawk asked for examples of writing for usual clients versus writing for the Chinese clients. My husband is going to supply them soon.

Here are some things I've noticed, but they have to do with format, not with composition.

1. I refuse to read to big blocks in italics. It's just too hard.

2. I refuse to read stuff typed in a dialect. It wastes my time.

3. I refuse to read a block of print that takes up more than one-third of the my screen. It's too verbose.

4. As is well known already, block capitals are hard to read.