Jeri, I submit to you that if writing is not authentic, but specious and insincere, this does not qualify as communication. To me, communication is when something is clearly written, evokes an emotion of empathy or understanding on a deeper level than some tripe written for effect.

Creativity in writing is a form of communication.

There's always this caveat. Some writing communicates to some people and not to others.

There are authors who I have been told write well but they do nothing for me personally.
Since they have been touted as good writers, I am expected to go along with the program.
I don't see this as valid or necessary.

The writer that communicates to me personally in a way that evokes thought, feelings, empathy, paints pictures that I can see, opens my mind to new ideas or conveys something human and personal is my idea of a good writer.

Frank Hamilton