Well, it's a joke bit of research really, John. But a chance for a bit of leg-pulling.

And my point wasn't that Dubya is any kind of what could properly be called a "conservative" - I was just suggesting that, if conservative minded people were really hardwired to respond favourably to the letter W, that'd have been a reason for them to press the Dubya button.   

Which of course wasn't what the "research" actually showed, but that quote, taken out of context, could be taken as implying that.