Whilst idly browsing my breakfast cereal box the other morning I noticed the following advert on the side of the box:

"NEW! Multi-grain Corn Flakes. The goodness of 3 grains."

Apparently this NEW! product contains maize, wheat and rice - rather than just the traditional maize. Having worked in an (unrelated) 'fast moving consumer goods' industry I am very much aware that the words NEW! and IMPROVED! can often mean 'cost-saved'.
I am also aware that maize is favoured for biofuel production so that maize as a foodstuff may soon be escalating in cost. Could it be that my breakfast cereal manufacturer is introducing this NEW! product in order to reduce its dependency on maize and to wean us off pure maize-based breakfast cereal?