To return to the topic a bit.

Gisele's dislike of pay in dollars is "...just an internet rumor". Not exactly.

Now if it had come from an internet site-- say, Mudcat, for instance-- it would be an internet rumor., Source however was Bloomberg, one of the premier sources of financial information. Perhaps not quite on the level of the Wall St Journal, but close. The WSJ also discussed the item, but used "reportedly", as I recall. I can get the exact phrasing, if there's interest.

Also, here are 2 possible interpretations:

1) "Euros instead of dollars" originated with an unknown person in Brazil who just wanted to make a splash--therefore totally false. This is the official line of Gisele's spokespeople now.

2) Either she or a spokesman did say it but her handlers saw the immediate backlash--as indicated in Fox News, for instance which reacted: "I say P & G should dump Gisele and instead hire an American model who appreciates the Ohio-based company's business and is happy to take our currency. I'm sure an American model's hair is just as nice". So there was a bit of backpedalling.

As an article I saw put it: "Retract, deny, rinse, repeat".

But the idea is no more an " internet rumor" than Janet Cooke's Washington Post articles were "print rumors" .

And at least it provided a jumping-off point for a discussion here.