His effect on US social customs was immense. I distinctly recall the proliferating of "the Charmin squeeze" use by many young people (males especially) to convey social meaning(s) to peers. It definitely "entered the language."

The "Charmin squeeze" was frequently followed by the "face slap," but that's another line of discussion.

His other accomplishments should also be recalled, but the commercials were enough for him to be remembered.

John