Having been 'Doing' Corporate and such like gigs for the last ten years , there is most certainly a 'Non Folk' audience in The U K !
As far as I can see , no matter how good I (Or Any One Else) thinks a Foldk song is , we always get a better response for something poeople are familiar with - So the Tart With The Cart (Molly Malone) or My Bonny Lies Over The Ocean or EVEN (Lord Help Us) The Wild Rover will go down better than most other songs !