You know the type - usually an obnoxiously loud lout in a Santa or Easter Bunny costume pushing cars. We had a strange singer/dancer group of the local dealer's female relatives dressed like hookers and singing about cars. Very strange and woodenly off-key.
But last night I saw one that is a classic. Pure genious on a budget.
Kittery Trading Post's ad opens with the President going over a chart in a conference room before a group of executives. In creeps the CEO with a blow tube and zaps him with a dart. Next scene, President awakens in the middle of nowhere but safe and warm in his Kittery Trading Post jacket. It is great! Funny. Attention getting. Overdone with dignity. A first in local advertising.