We made a couple of ads for the Library a couple years ago. In one, a barrel racer (female) keeps falling off her horse, goes to the Library, reads a book and afterwards performs perfectly. In the other, a golfer can't do a chip shot onto the green -- same scenario.

They were broadcast on the local public access station.

Problem was, the barrel racer was a regional champion and falling off her horse was a problem since she simply didn't. In fact, the first time she did it her horse looked at her like she was crazy.

The golfer, who is quite good at golf even though his wife works at the Library, had to really work at it to blow his shots.