The Mudcat Café TM
Thread #107243   Message #2228446
Posted By: GUEST,Albert Pickles
04-Jan-08 - 02:47 PM
Thread Name: Roots Music Radio Show axed!
Subject: RE: Roots Music Radio Show axed!
Hang on a minute.....

I want to be in a so-called 'minority' who actually loves listening to music on the radio. What most ILR stations seem to overlook is that there's actually a commercial value to these 'niche audiences.'
But basically the sales teams can't be bothered to chase the minnows....

....Why should the perceived non-chart music be hived off into a marginalised area ?

Who decides why the music of Tinariwen, Kate Nash, Jake Thackray, Lucky Dube, Kate Rusby, Show of Hands, etc can't be on mainstream radio ?

As I understand it the 'alleged' audience switch-off when the Roots' show came on-air has no substantiation. Will anyone please own up to being a RAJAR - diarist ?

But what is critical to the argument is that audiences listening to the radio station in general enjoy (?) a diet of 'computer-generated music'. The radio presenters simply touch a computer screen to play the next pre-selected track which is from a central computer. A frustrating situation for anyone with an ounce of creativity. Yet all the time the box of new release CD's grows ever larger without any hope of airplay....

...So when a programme which breaks the mould of the computer comes along do they really turn off, do people really tune in, instead ?
Can you rely on RAJAR ?