I'm pretty sure that the NH primary was NOT a winner-take-all affair. Each party designates a certain number of delegates per state, elected by district. Hillary's plurality of the statewide vote does not mean that she gets all the NH delegates to the convention pledged to her. In fact, Obama actualy had more delegates than she did at one point late in the evening, despite trailing in the statewide totals. That would be because he won more districts.

The overall popular vote is important for public relations, as a factor in the ongoing campaign. But as far as pledged votes toward the eventual nomination, candidiates who finished reasonalbly close to the lead and to each other, in both parties, came out fairly close to even in the contest for delegates, which is what will eventually decide both nominations.