Were it not for the current release and success of the film La Vie en Rose, I doubt that any ad agency would have produced an ad featuring Ms Piaf.

It probably would never have been made in the States, even right now duirng Oscar-nominaiton season, because it assumes that the viewer either recognizes the song and knows the meaning of the lyrics, or understands French well enough to translate "Non, je ne regrette rien."

More than can be expected from the average American ~ even the average bespectacled American.