Many years ago (1950s, when I was in university) I remember a little French restaurant in Austin, Texas, which had nothing but Piaf on its record player. Another in Houston. I ate at a similar one in Denver, CO.
Maybe we were few, but, along with several friends, Piaf recordings were part of our collections at the time. Probably just at popular at colleges out in the 'sticks' (outside the eastern urban areas) as the Weavers or Tom Lehrer or whomever-

I wonder if Hawkins got a fee from Specsavers? I would presume so.

Interesting advs, some intelligence shown by that company. The eyeglass outfits here push starlets, sports figures and the international set.