WLD and Richard, the Pussycat Dolls and Atomic Kitten etc are really dancers rather than musicians. It's the old Fred Astaire/Gene Kelly concept of selling the records of competent singers by using dance routines. They have very little to do with the "music", which their record companies sell. They also make little money from the actual noise themselves. It's none of their business to interfere with that part of the package.
Our man here is in a completely different game. He is writing and playing his own music and trying to reap the rewards for it. I think it is possible that if he finds enough of the right places to play that he will succeed.