Since Starbucks makes most of its profit on weird concoctions of milk & various flavors, a lot of its customers wouldn't have the slightest idea whether the actual coffee is 'good' or how it's roasted.

And since a friend of my son works part-time at Starbucks, I an 'occasionally' gifted with a free bag....and it IS the case that the quality of whole beans they sell depends a lot of the type of coffee. The Ethiopian & such are too strong & dark, while the Guatemala Antigua is pretty good. I won't turn it down.