In the 1940's and '50's, one of the bubble gum makers had a cartoon wrapped around the gum, inside the actual wrapper. The "hero" of this series, a rather pudgy young chap, was named "Pud." I would be very much surprised, in light of PC and all, to see him reappear. Rats! It was Fleers, not Bazooka. Oh, well; that's my story and, like well-chewed gum, I'm stickin' to it.