The Mudcat Café TM
Thread #109916 Message #2304233
Posted By: GUEST,Tom Bliss
02-Apr-08 - 03:47 AM
Thread Name: Our ghastly folk tradition
Subject: RE: Our ghastly folk tradition
I have no quibble with your (1*) (2) or (3) but I'd add
(4) interact with the media effectively. Brand science applies whether we like it or not, and positioning can make all the difference to 1, 2 and 3.
* but see my posts above about vital roles played by the 'amateur' (full caveats apply) cogs in the folk machine.