Schhhluppp smiled, which was a revolting sight any time of the day, but especially at 8:30 in the morning.

"This set of until now reasonably favourable circumstances has been somewhat complicated by a little problem. Well, it began as a little problem, and is now making things more difficult for us. As you know, the basic Root of Title for DisneyCorp stems from our role as the saviour of the Earth remnant centuries ago, as cherished in song and story. As you don't know, this somewhat obscures the real history.

Cruella sighed, paused, and began again. "In the middle of the 21st century, one of Nuurrd's ancestors (not personal ancestors, but an earlier Head of Tomorrowland, you understand), got the idea for a film about Global Warming, to be called "Heart Warming" about how goodness and community and purchasing Disney products would save the planet from environmental destruction. Fine, no problem. But he also decided to take the opportunity to hybridize the computer animation process with work that another part of the Secret Lab had been engaged on for some time on biogenetic engineering of life forms. The idea was to make a superrealistic film in a new process to be called "Live Superanimation". Unfortunately, at the premiere of the film, a range of animogenetically modified organisms leapt off the screen and proceeded to proliferate in unstoppable fashion over the planet, disrupting the carbon cycle, and generating a runaway greenhouse effect. The Disney Lab tried to create countercartoon predators in what was called Project Wile E. Coyote, but by then it was too late. The Earth went over the cliff, and this time did not come back in the next reel. At the last moment, a group of remnant Earthlings were able to escape, and link up with other remnant groups of early explorers that had been left on Mars."

"To deal with this fiasco, the then remnant DisneyCorp, rapidly and through extraordinary inventiveness, and brute force, rounded up all the Earthlings it could find, and gave them a new Root story, wherein everything on Earth, all the nature and the culture and all forces, were rooted in Disney, first, last, and forever. It is this story that is the basis for the Root of Title, and the legitimation for everything we are doing. It is our cover story, but it is more than that, it is our root story."