Just like I-O-WAY.

And I'd know. I've been to Iowa. I've been to Keokuk and Fort Madison (outside the walls of the prison, no less!) and Dubuque and Des Moines and Davenport and Ames and Iowa City and Mason City and Clinton and Amana and Burlington and I even spent a month in Avoca once when I stopped to get gas.

Yessir! Only places stranger than Iowa is the Tim Horton's in Blind River, Ontario and the water treatment plant in Crouch, Idaho.