and in a way the lack of passing trade almost works to your advantage too. You are targeting specific 'consumers', you know who they are, you can present them with a very specific 'offer.' In a city pub you never quite know who's going to walk in (or stagger as was often the case at one I know) and you need to try to cater for a wide range of potential tastes.

(Oh and re the business thing - before someone jumps down by throat - I'm well aware that many/most club organisers think in these terms, (quite a few run 'normal' businesses, after all), in fact that's where I got it all from anyway.