Blunt efforts to make a buck off '420,' once just a counterculture affair
By Mike Stuckey Senior news editor updated 5:01 a.m. CT, Wed., April. 16, 2008
A once clandestine counterculture [deleted] "holiday" observed each April 20 has crossed into the mainstream this year with public gatherings that will attract thousands of participants and marketing campaigns that tout a trio of [deleted]-themed movies.
As [deleted] activists chafe, the so-called "420" (pronounced "four-twenty") celebrations "are taking on a life of their own," said Allen St. Pierre, executive director of the [deleted] who has been working on [deleted] issues for 17 years.
Click the link if necessary, to find out what it's about.
If you already know what it is, comment on the "crass commercializing" of what once was a "cultural event."