As I said before, it depends on the situation. I maintain that on a regular (eg. weekly, monthly) folk event the amount of beer consumed per folk participating punter per night is lower on average that your average few times a week punter and I'd guess a lower than say your Villa v Norwich (sorry someone above but I support [when I do the other) and I guess we both might like M O'Niel)

Festivals, I think can be different...