"...arguing where the goal is to win the argument."

That process is enshrined in Formal Debate. My first week in college, I saw a request for folks to attend the first meeting of the Debate Society....off I went! Listen with growing apprehension for about 15 minutes, then walked out. They were training lawyers, not thinkers!
   My best example is the young political science guy I knew who managed to slip into his speech..."and as you know, 7 out of 10 doctors leaves 3!"...he did this while running his thumbs under his bright red suspenders.

I went on to the Philosophy dept. and tried to learn how to dissect the flaws in debate societies.