Actually, in the mailbox I received a 'scratch-it' ticket. Having exposed a 'prize' - it told me to sned an SMS. In return I would receive an SMS telling how I can claim my prize...

Not that stupid - we've had the 'pay $1,000 in SMS fees ($5 an SMS charged!) to win this lottery for a $1,000 set of StarTrek DVDs' ads on TV for years.