In one way I would say good luck to him. I'm just unmoved in the context of (or the way I'd read) the thread.

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I'm unsure about the material attracting others into folk.

Part of me says there is always a good chance that someone may tune into say MH or go to a folk festival to hear SL and find they like other material they hear.

Another part of me says the material is so far removed from what I think of as folk, I'm doubtful people would hear the connection.

Time will tell.