It's all marketing. Those two terms, "liberal" and "conservative", have simply become knee-jerk propaganda terms that people in politics and media in the USA are using to manipulate other people into supporting or opposing someone or something.

People are not expected to think when they hear those words, they are expected to react. The mere calling of someone a "liberal" or a "conservative" is done either to demonize them...or to promote them...depending on whom the rhetoric is aimed at.

This happens all the time on Mudcat...in both directions.

The real truth is that most people are liberal in some respects and conservative in others, so it's not very helpful to just label them as "liberal" or "conservative", because it reduces them to an unrealistic and inaccurate stereotype.