"From the side of my Alpro carton (12.5% extra free!)

NATURALY LOWERS CHOLESTEROL

Did you know that Alpro soya can help?

The inclusion of at least 25g soya protein a day as part of a diet low in saturated fat can help reduce cholesterol in the blood.
This pack contains 5g per 250ml glass which is one fifth of 25g. This product is also low in saturated fat.

I suppose they can't tell fibs can they?

D. "

Sorry Dave, that doesn't mean soya milk lowers your cholesterol. It just means you're not eating as much in the first place. If you didn't drink the soya milk at all you wouldn't be taking in any extra cholesterol at all! This still wouldn't lower your cholesterol, it would just mean you're not adding to the problem.