The Mudcat Café TM
Thread #112553   Message #2391233
Posted By: Andrez
17-Jul-08 - 06:05 AM
Thread Name: Anyone heard of AMMA (Australia)
Subject: RE: Anyone heard of AMMA (Australia)
Ok I have a few things to report. Yes I finally found the right street address for AMMA. No 52 Webb st. is part of what looks like a reasonably upmarket Townhouse complex. It is effectively a 2 story unit with a security gate and intercomm system for access along with an electronic rollup garage door right next to the gate. There is what looks like a security camera above the front gate so I am probably on their system as I photographed from across the street and then walked over to look more closely at the gate and entrance.

There is no signage whatsoever to suggest that a business of any sort operates there. Whilst I can understand discretion, a small plaque or some-such would be appropriate for a legit mainstream marketing/ promotional operation. If anyone wants to look at the pix, I took 4 of house and street. PM me with an email address and I'll forward them.

Apart from that I did a search and found an AMMA website of sorts at this link:

http://www.amo.org.au/label.asp?id=21

If you click on the About us link on the Menu bar or directly on the link below

http://www.amo.org.au/about.asp

you get the following blurb:

"'Australian Music Online' (AMO) is a web-based initiative that aimed to advance the marketing and promotion of new Australian contemporary music, across a diverse range of genres, both nationally and internationally. The AMO project ran from March 2003 - April 2007; the site, however, remains archived live on the internet.

In 1998, the Federal Government announced that it would allocate funding to support music industry development and assist in addressing issues relevant to the repeal of the Copyright Act provisions relating to the parallel importation of sound recordings.

One of the funding commitments made by the Australia Council within that contemporary music package was funding the development and implementation of a strategy for the online promotion and marketing of Australian music.

The development and maintenance of the AMO web resource was an important part of that contemporary music package.

The AMO web resource contains an extensive amount of content and data about new Australian music. This content is created by AMO as well as aggregated from partner sites featuring Australian music content.

AMO also syndicated relevant sets of this content to an extensive array of partner websites (eg: MusicNSW, WAM, Triple J, the Fuse Festival etc). This syndication enabled many high/low profile and general/niche websites to offer a more complete service to their new/existing user bases by offering a 'richer' and more thorough catalogue of online information about Australian music.

The site has been developed using a custom-built XML-based content management system. All content is labelled, indexed and credited to its original sources.

Unfortunately, AMO's funding came to and end in April 2007. Despite this, the website - and its partner jukeboxes - remain live on the 'net; staffing of the site, however, has ended for the time being. No further updates to AMO will be made at this stage."

If you click on the Newsletters link on the menu bar or on the link below:

http://www.amo.org.au/newsletter.asp

You get the following info: "Thanks for checking out AMO! Unfortunately, AMO is no longer staffed, so our newsletter is now inactive"

If you look further around the site, It does seem though that they did have involvement with a lot of Indi music labels and organisations

So basically you can draw the obvious conclusions about where AMMA is at today.

The interesting thing now is what is Imogen Smythe up to in terms of the spam mails going out. I'll do a little more detective work of my own.

Anyway hope that helps a little.

Cheers,

Andrez