The Mudcat Café TM
Thread #112553   Message #2397064
Posted By: Joe Offer
24-Jul-08 - 05:13 PM
Thread Name: Anyone heard of AMMA (Australia)
Subject: RE: Anyone heard of AMMA (Australia)
No, I don't think it's necessary for a business to have a Website. If a business deals with people face-to-face and forms long-term relationships, that's the best way.

BUT.... if you are doing business by e-mail or phone solicitation, don't expect people to trust you unless you have a visible presence. A Website is a pretty good substitute for a physical presence because it has at least some feeling of permanence.

AMMA didn't want to provide that feeling of presence and permanence, and now wonders why people aren't willing to give the firm their trust.

-Joe-