One more time.....

Flame baiting is setting up a situation for you to get flamed usually on a forum. You don't actually flame, but make it hard to respond without flaming.

Its setting people up on the internet so they look like the bad guy.

Out of the horses mouth.....

'I haven't initiated an angry or vindictive post. That tone usually is fired up by a response! Then assumed by someone else on the same bandwagon, that I am the one doing the attacking!!!'