And what exactly is wrong with self-interest? I mean, look, you gotta have some self-interest if yer gonna be conscious at all. Everybody has some self-interest. That don't mean that yer gonna be antisocial. I figger that my own natural self-interest depends on bein' reasonably in tune with other people's self-interest too, right? It is in the self-interest of all of us to get along with each other and prosper, ain't it?