Popularity contests elect actors. FDR recognized good actors as being consumate politicians. Statesmanship, wisdom and knowledge are the greatest real advantages for leadershi but the public remembers personality.

Being a decent actor is crucial. So crucial that professional actors are now accepted as leading candidates without second thoughts.

Perceived personality is key Ron. Sadly, but it really is about personality be it a high school president or a US President.


Smearing the personality of you opponent is the second most influential factor for 60% of the people. Only about 16% vote rationally and logicly.

The latest McCain ad in Michigan shows Obama leering at a Kindergardner and the text says he voted for sex education of 6 year olds. The bill he voted on was to warn about sexual predators, but that was not mentioned. Instead they imply Barack is a child sexual predator. THe ad is is by people for family values.
People remember that.